Rocket MXD brings constructive provocation distinguished by a “Why is this happening” kind of strategic thinking.
Connecting the dots between category considerations, business problems, consumer insights and then turning them into winning growth strategies. That’s what we've been doing for the past 20 years client side, and now we’re doing it as Rocket MXD.
Rocket MXD relishes solving complex business problems resulting from an ever-changing environment.
Culture changes. Fashion changes, Consumers change. To stand a chance of thriving in such condition’s brands & businesses need agile growth strategies to adapt.
That’s where you come in. As a C-Suite leader you can have a major impact by making important marketing decisions that will future-proof your business.
We joined forces combining our shared enthusiasm for growth and our skills in Innovation, Strategy, Insight and agile principles to solve complex business issues.
Now we’re running our own Strategy agency to help bold C-suite leaders like you solve complex business problems. Which makes us a very useful Strategy Duo to have on speed dial.

Alison McMahon

Hi, I’m Alison — an experienced Head of Innovation and Business Strategist. I love helping C-suite businesses grow, solve problems and future-proof their organisations, enabling them to embrace change. I fundamentally believe in translating consumer insights into clear strategic choices that drive long-term growth.
What’s more, I’m also a firm believer that cross-functional teamwork is always better than siloed expertise to unlock the organisations full potential.
Which is why I have over 20+ years strategic leadership experience expediting business growth, by shaping and mobilising teams towards clearly defined goals and igniting transformational innovation.
Leona Daly

Hi, I’m Leona a marketing strategist and insight specialist. I have 20 years of experience across Brand, Innovation, Insight & Market Intelligence.
I endeavour to not just understand your businesses, but to be a true strategic partner. I will be thinking about strategies that are not just timely but are ahead of the curve.
I have always been driven by a genuine love for business and people. This has brought me on a career path that has been shaped by an insatiable curiosity about the dynamics of businesses and the consumers or customers behind them. It’s this curiosity that I bring into the boardroom, always keen to unpick the layers to understand what’s truly happening and why.
I believe in the importance of atmosphere and endeavour to cultivate one of collaboration and generosity. Magic happens where minds meet, ideas flow, and the status quo is challenged, not for the sake of disruption, but for the purpose of genuine growth. I try to free people up to do their best thinking and push the envelope just a bit further, not only to enhance their knowledge but to achieve unparalleled growth. Let’s push the boundaries of what’s possible, together.
Rocket MXD will turn your strategy into action with a powerful roadmap for growth.
If you’re serious about solving growth problems let Rocket MXD use our skills in Innovation, Strategy, Insight & agile principles to solve your business and marketing problems.