When your business needs new thinking, we can get you there.
Helping C-suite leaders figure out complex business problems and
decoding how brands can grow. That’s Rocket MXD’s speciality.
Five ways Rocket MXD helps brands rocket faster than the category.
Portfolio Strategy
We believe in optimising brand portfolios to maximise market coverage and impact.
- Managing a portfolio of brands in response to growing consumer choice is a prerequisite for many businesses today
- A deep examination of your current portfolio position ascertains opportunities to optimise and gaps to unlock growth
- A competitor analysis allows leaders to stress test their portfolio choices versus the competition
- An analysis of the macro context.
Optimised & Future Ready:
- A portfolio map to shape your companies medium to long term growth strategy
- An understanding of where to play with innovation big bets.
Innovation Strategy
We believe in reimaging the world and moving swiftly to test the market.
- Stimulate B2B or B2C future fit growth, by bringing the consumer/end user into the heart of innovation
- We explore the landscape, develop the strategy, cocreate solutions and enable the solutions to be embedded in the organisation
- From revitalisation strategies to new to world solutions
- Delivered through Test & Learn methods and rapidly adjusted to meet optimise success.
Innovation Pipeline:
- Range of short, med, long term innovation opportunities Integrated with portfolio, brand and channel strategies.
Category Strategy
We believe in knowing your category & your potential impact with fierce clarity.
- The landscape is changing rapidly, and change is constant
- Therefore, the Category Growth Strategies are built to be adaptable
- Designed through immersive processes with your future leaders, enabling the next generation to be focused and & adaptive to change.
Category Clarity:
- Clarity of category role, definition, vision and growth framework
- Informed & optimised brand, portfolio and channel strategies
- Inspiration for Category White Space.
Brand Strategy
We believe in building powerful brands that people truly want and love.
- Consumers and shoppers has an ever increasing array of brands to choose from
- Brand positioning models are used to create distinctive brands that are quick to mind
- Brand strategies are consumer inspired to ensure relevancy throughout the funnel.
Winning Brands:
- Strong and distinctive brand positioning
- Agile brand strategies, adaptive to consumers needs
Capability Development
We believe in empowering people with best practice tools and an environment to thrive in.
- The power of the team is often an under-utilised or unlocked resource
- Expertly designed workshops harness creativity through collaborative processes
- Upskilling is a natural outcome utilising expertise in coaching and mentoring.
Accountability & Ownership:
- Teams are equipped and empowered to embed co created growth strategies for the future
- Expert workshops building high performing cross functional teams.
The 3 big tangible benefits
Diagnosing problems and
WHY they are slowing you down. That’s our thing.
2 Strategists. 20 years of client-side experience helping local and global brand portfolios.
Hello, we are Alison McMahon and Leona Daly, experts at building consumer-inspired growth strategies.
Anyone who works with us will notice we challenge each other. This enables us to bring two fresh perspectives to your business or marketing problem.
Alison and Leona are a highly strategic duo. They are very insightful and understand how to stay connected with consumers (users) using agile methods. They understand what it takes to grow distinctive brands and had a fast and clear understanding of our business objectives, resulting in delivery of actionable output fit for purpose for the board.”
Head of Business Strategy
Global Spirits BusinessUnlocking powerful consumer insight and bringing you closer to your consumer.
Experience taught us that consumer and customer insights are the rocket fuel to your business.
The most valuable insights are often hiding in plain sight.
Knowing how to uncover and ignite these insights and turn them into strategy is what we do best.
Rocket MXD will advocate for the consumer throughout the process, putting them at the heart of solving your business problem.
Leona and Alison bring a strong ability to see the bigger picture and understand the needs of the board and leadership team. For us they developed a long-term vision & robust roadmap for a specific and critical business area of focus.”
Global Chief Brand Officer
Global Sports Nutrition CompanyYou’ll uncover more partnering with Rocket MXD:
- Constructive provocation.
- Collaboration.
- Experimentation.
That’s why at Rocket MXD we believe that complex business and marketing problems must always be solved in full partnership with our clients. So together with your C-Suite, we’ll identify the real reasons that are affecting your growth rates. Always bringing constructive provocation, collaboration & experimentation.
To help you reach your C-suite goals and go from “One of many” to category leaders visit our Truths & Provocations page. If you need new thinking, we’ve got ideas.
Rocket MXD always bring a positive energy and are skilled at mobilising global teams around a vision and laying out methodical steps and clear pillars to deliver it. They are naturally collaborative and experienced team players who provide adaptive and tailored solutions and enable the teams to have fun in the process.”
Global Chief Brand Officer
Global Sports Nutrition CompanyOur Truths &
Provocations
Our Truths &
Provocations
