Uncovering the why?
The most discernible difference between strategic thinkers and non strategic thinkers is their understanding of ‘why’ they are doing what they are doing. This sounds so simple, too simple even but achieving it is far from it. Expressing your strategy in simple terms so that teams can mobilise around a clear direction. Before this, the […]
Unlocking Consumer Insight
It’s unfortunate that ‘unlocking consumer insight’ sounds nothing like the delightful process that it actually is. No doubt these 3 innocuous words strike fear into some, and delight is the furthest thing from their minds when faced with this seemly un-wielding task. It such a shame that something, once unlocked brings such joy to teams, […]
Harnessing Collaboration & Experimentation
‘Why don’t we try’? A simple question with minimum words and maximum commitment. Surely a sentence without a guaranteed result should be shunned from the boardroom. At Rocket MXD, we believe the strategic refinement is in the trying and the greatest chance of success lies in the “we”. If you can open your mind to […]
